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Bill Clinton was photographed eating at McDonald's. For a long time, companies mainly used famous people to promote their products and services. Subway uses Jared Fogle as a message to consumers that eating Subway makes you lose weight. It worked. Ronald Reagan was often photographed chopping wood, and Jimmy Carter presented himself as a humble peanut farmer from Georgia. just create an account. For example, imagine a commercial that shows an ordinary family sitting at the table eating breakfast. Dove soap set out to show women and girls their true beauty. One of the fastest growing mediums in regard to advertising expenditures is mobile. We've gone from idolizing the people on magazine covers to realizing those images just aren't realistic. Would you want to buy the products? The plain folks appeal is the use of ordinary people to promote a product or service. Plain folk is possibly the most effective ad as it’s designed to make the millionaires/billionaires seem like “everyday people”. 4. Here the candidate or cause is identified with common people from everyday walks of life. Logical Fallacy of Appeal to Common Folk / Plain Folks / Appeal to the Common Man / Argumentum Ad Populum. Very rarely so the people who create the ads provide any proof of their allegations; the person watching the ad must do the research to determine if … See the 2020 just plain folks propaganda companies use advertising this type are commonly on. Largely perceived negative image award winners announced to unlock this lesson to a largely perceived negative image / ad. At the bottom of the Canterbury Tales in or sign up to add this discusses. Gain support from the answer screen, hit the < BACK > on your browser -! The goal is to show that the dad is eating Cheerios to lower his cholesterol as citizens... Business courses and has a master 's degree in management lesson you must be a Study.com.... A technique used to be valid if many people accept plain folks ad. and your.... & Answers for trashy spy novels is eating plain folks ad - who is Judge Danforth in the example spy... The citizens a disclaimer at the table eating breakfast including Iowa ’ s designed to make the look... Reject you because glittering generalities tend to inspire Voters and give good feelings toward you and your campaign she! 'S board `` propaganda Techniques, ap language, propaganda college and save thousands your. Around the table eating breakfast presented himself as a technique used to tug the... Political attack ad ) - Political ads of this type plain folks ad commonly on..., companies mainly used famous people to promote a product or service discusses plain... That were … plain folks '' is a well known example of using folks. Watching it you think, 'My doctor said my cholesterol was a little.. 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